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« Lusiaves, is it in Portugal? »

Lusiaves is a leading Portuguese company in the poultry sector, specializing in the production, processing, and distribution of poultry and related products. Founded in 1986, the company oversees every stage of the value chain, from chicken farming to delivering finished products, ensuring optimal quality and traceability. Innovative and committed to sustainability, Lusiaves provides healthy products while adhering to environmentally friendly practices and animal welfare standards.

Strategic plan

Digital plateform

Product catalog

« A strategic plan, okay but why? »

To address two needs:

  1. Support the Lusiaves group in creating a global Digital platform to enhance the experience for employees, customers, and suppliers.
  2. Prioritize a “Digital Product Catalog” component to centralize product information for various distribution channels.

« And how did you do it? »

01

Digital Platform

  • Study and understanding of the group’s business challenges.
  • Definition of key objectives.
  • Development of a detailed roadmap for the target digital platform.
  • Assessment of the current state, gap analysis, and identification of projects to bridge the gap.

Digital Product Catalog (PIM)

  • Analysis of the group’s data.
  • Mapping of data flows.
  • Comparison of solutions with vendors and recommendations.
  • Master plan integrating the PIM (various scenarios).
  • Prioritization of next steps with a timeline for key milestones.

Before

No product centralization

The Lusiaves group consists of around 20 entities, each offering different product and service ranges. This forces marketing teams to manage numerous product databases, leading to duplicated entries, loss of time, inefficiency, and frustration.

No clearly defined processes

The lack of a global vision for product catalogs prevents effective management of product enrichment, leading to errors and gaps in product sheets. This degrades the experience for both customers and employees.

After

A precise action plan

With Synako’s support, the Lusiaves group now has a clear plan for implementing a PIM (Product Information Management). This includes comparing solutions, mapping data flows, analyzing data, and a step-by-step deployment roadmap.

Product enrichment through the digital catalog

Thanks to the study and proposed tools, the Marketing team will have a 360° view of the product enrichment status. This ensures that all channels are properly supplied with comprehensive and high-quality data.

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