Belco
Structuring and optimizing internal processes to deliver higher service quality to clients, while strengthening the company’s commitments to transparency and sustainable development.
Challenge & Objective:
An integrated digital suite built in three phases to achieve:
Tailored adaptation to specific needs with fully controlled business processes
Optimized operational efficiency through automation and reduced manual tasks
Competitive advantage in the market
Scalability to support growth and address emerging challenges (including regulatory compliance)
Enhanced security and dedicated technical support
The process :
Phase 1: Consolidation
Product knowledge consolidation through the implementation of an Akeneo PIM platform — Synako handled the integration of Akeneo’s SaaS PIM solution.
Commercial management and customer knowledge consolidation with the development of a custom-built CRM.
Pricing management consolidation with the creation of price algorithms connected to the market exchange.
Before
Over 1,000 equipment references and 400 coffee references, yet no product sheets.
Product information was scattered and difficult to access.
Customer data was inconsistent and fragmented.
Pricing policies were often disconnected from market rates, leading to uncontrolled margins.
Interfaces were outdated.
Tools were complex to use, with overly condensed and inefficient work interfaces.
After
Structured product data and centralized information management.
Globally shared, always up-to-date information.
A segmented customer base, with clearly identified expectations and measurable objectives.
Dynamic pricing aligned with market fluctuations for optimized margin control.
Web platforms accessible via a simple URL, displaying context-relevant data tailored to each user.
Phase 2: Redesign of the B2B eCommerce website www.belco.fr
Self-service enablement of Belco’s offerings through the development of a dedicated B2B eCommerce web platform
Implementation of a Data Asset Manager in partnership with Scaleflex
Deployment of a BI Data Lake and creation of management dashboards using Power BI
Before
Complex or non-existent access to Belco’s services.
Product information difficult to obtain outside of business hours.
Dependence on the availability of the sales team (via phone or email).
Sales and purchases conducted exclusively by phone.
Limited product and certification presentation, with slow-loading photo and video galleries.
Accounting management and margin visibility only available at the end of the fiscal year.
After
Immediate and detailed access to product and service information — pricing, availability, order history, and more.
The ability to purchase directly online in just a few clicks through a fully digitalized buying process.
An immersive interface featuring producer country profiles, detailed descriptions, and high-quality visuals.
An optimized photo and video gallery for web and mobile navigation.
Enhanced visibility of KPIs and key business data.
Real-time, granular margin tracking, customer by customer, and product by product.
Phase 3: Showcasing sourcing and traceability
Development of a traceability platform to build comprehensive product and producer databases, ensuring end-to-end traceability, from harvest to customer delivery.
Modularization of the commercial offering through digitalization, enabling the creation of a service catalog that enhances sales and highlights added-value services.
Introduction of BaaS, Belco as a Service, positioning Belco as a provider of integrated, value-driven digital services.
Avant
Partial data entry spread across multiple channels, leading to duplicate inputs.
Monolithic services and processes.
Après
Enhanced upstream traceability, fully compliant with European regulations.
A modular, customer-tailored service offering.
Result & Benefit:
Thanks to Synako, BELCO not only structured and optimized its internal processes but also enhanced service quality for its clients, all while strengthening its commitments to transparency and sustainable development.
This digital transformation has positioned BELCO as an innovative and responsible leader in the coffee and cocoa industry.
