« Belco, what is it? »
BELCO is a company specialized in sourcing coffee and cocoa.
Founded on the passion of its 72 employees, it connects producers with roasters through a complete value chain. Since 2022, its teams have relied on Synako’s expertise to drive their digital transformation and commit to a continuous improvement policy.
Consulting & Partnership
Digital transformation
eCommerce B2B
Trading
« Digital transformation, okay, but why? »
To meet three needs:
- Employee satisfaction and comfort.
- Customer service quality.
- Operational optimization.
« With what goal? »
An integrated digital suite built in 3 phases to:
- Adapt to specific needs with well-managed business processes.
- Optimize operational efficiency through automation and reduction of manual tasks.
- Provide a competitive advantage.
- Ensure scalability to support growth and address challenges (regulatory compliance).
- Enhance security and offer dedicated technical support.
« And how did you do it? »
01
In 3 phases.
Phase 1: Consolidation
Consolidation of product knowledge through the implementation of an Akeneo PIM platform. Synako integrates Akeneo’s SaaS PIM solution.
Consolidation of commercial management and customer knowledge with the creation of a custom CRM.
Consolidation of price management and the development of pricing algorithms connected to the stock market.
Before
- Over 1,000 equipment references, 400 coffee references, and no product sheets.
- Product information scattered and difficult to access.
- Disparate customer information.
- A pricing policy often disconnected from stock market prices, leading to uncontrolled margins.
- Outdated interfaces and complex tools and overly condensed work interfaces.
After
- Structured product data and centralized information management.
- Globally shared information, always up to date.
- Segmented customers, identified expectations, and manageable objectives.
- Dynamic pricing linked to stock market fluctuations for optimized margin control.
- Web platforms accessible via a simple URL with data displayed according to each user’s context.
What are the concrete benefits?
• Value creation with the implementation of a custom web tool for commercial management and CRM: La Tasse.
• Optimized product knowledge to develop more effective sales pitches.
• Upstream control of financial and logistical performance through the automation of margin validation and control processes.
• Clarified and simplified commercial management.
02
Phase 2: Redesign of the B2B eCommerce website www.belco.fr
Self-service access to Belco’s services through the development of the B2B eCommerce web platform.
Implementation of a Data Asset Manager through a partnership with Scaleflex.
Setup of a BI DataLake and creation of management dashboards using PowerBI.
Before
- Complex or non-existent access to Belco’s services.
- Product information difficult to access outside business hours.
- Dependence on the availability of the sales team (phone & email).
- Sales and purchases made exclusively over the phone.
- Limited presentation of products and certifications, with slow loading of photo/video galleries.
- Financial management of the company and margin awareness only at the end of the fiscal year.
After
- Immediate and refined access to product and service information: prices, availability, transaction history…
- The ability to purchase directly online in just a few clicks through a digitized buying process.
- An immersive interface with producer country profiles, photos, and detailed descriptions.
- An optimized photo/video gallery for web and mobile navigation.
- Enhanced visibility of key KPIs and data.
- Refined and real-time access to margins, client by client, reference by reference.
What are the concrete benefits?
- Enhanced customer service through an ATADAWAC solution.
- Less time spent on administrative tasks, allowing more time to focus on quality customer service.
- A smoother, simpler, and more pleasant experience for both employees and customers.
- Controlled margins throughout the entire sales cycle.
03
Phase 3: Highlighting sourcing and traceability.
Development of a traceability platform for building product and producer databases, etc., ensuring complete traceability from harvest to delivery to the customer.
Modular segmentation of the commercial offering through digitalization to provide a service catalog to customers, increasing sales and showcasing added services. BaaS = Belco as a Service.
Before
- Partial data entry across numerous channels, with re-entry, etc.
- Monolithic services and processes.
After
- Enhanced upstream traceability, compliant with European regulations.
- A modular and refined service offering tailored to customer preferences.
What are the concrete benefits?
- An increasingly rich service catalog.
- A direct relationship between producers and roasters, ensuring full transparency of the commercial offering and a value-added service catalog.
« And so, in conclusion? »
Thanks to Synako, BELCO has not only been able to structure and optimize its internal processes but also provide better service quality to its customers while strengthening its commitments to transparency and sustainability. This digital transformation has enabled BELCO to position itself as an innovative and responsible leader in the coffee and cocoa industry.
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