Maison Anne Caron
Synako helped Maison Anne Caron design a unified digital ecosystem with a B2C mobile app and a B2B client portal, modernizing the coffee experience for consumers and businesses. The result: a clear product vision and a ready-to-develop architecture for a fully connected coffee service.
Challenge & Objective:
Maison Anne Caron, both a coffee vending operator and an artisanal roaster, wanted to extend its customer experience beyond the traditional coffee break.
The ambition: design a unified digital ecosystem combining a consumer-facing mobile app and a B2B professional portal, supporting the customer relationship and the management of the corporate coffee service.
Two major objectives guided the project:
B2C side:
Provide a dedicated mobile app designed to drive engagement and loyalty, allowing users to access exclusive offers, top up their account, and pay for machine drinks using a built-in virtual card.
B2B side:
Equip corporate clients with a professional portal to monitor and manage their “coffee activity”: employee and badge management, consumption and invoice tracking, and centralized communication with Maison Caron.
The process :
The project followed a full design approach, carried out in close collaboration with Maison Caron’s teams and partners:
Immersion & scoping workshops
Understanding customer network operations, vending machine fleet management and the needs of each target group (consumers, managers, sales teams).
Customer journey mapping
Designing the B2C and B2B journeys, identifying pain points and defining value-adding features for the future solution.
Detailed functional scoping
Drafting specifications and designing a modular product architecture anticipating interactions between the mobile app, the client portal and existing systems (including the ERP) used for fleet and badge management.
UX/UI design of the mobile app and B2B portal
Ensuring brand consistency and a seamless experience between physical usage (machine consumption) and digital interactions.
This design phase established solid foundations and addressed key technical feasibility challenges, including RFID badge digitisation and compatibility with varied vending machine equipment.
Before
A strong desire to digitalize the customer experience, but without a clear articulation between B2C and B2B targets.
The B2C relationship was limited to the online shop; no interaction with the “employee-consumer” in their daily routine.
No dedicated tool for client-side managers to monitor coffee usage in the workplace.
A fragmented functional and technical vision, making it difficult to leverage existing systems for machine fleet management, badges, pricing and invoicing.
After
A unified product vision based on a mobile app (B2C) and a client portal (B2B) for a fully “connected” coffee experience.
User journeys thoughtfully designed for both consumer and corporate use cases.
A clarified technical architecture identifying dependencies (e.g., RFID reading) and defining implementation scenarios for a controlled deployment aligned with existing tools and machine fleet constraints.
One of the project’s key topics, RFID badge digitisation for machine payments, highlighted the need for a strategic technical decision, currently under arbitration.
Result & Benefit:
A complete, well-documented design phase, ready for development.
A consolidated product vision aligned with brand ambitions and user needs (end consumers and business clients).
A clear strategic foundation to support future technical decisions and ensure long-term consistency of the digital experience.
This project demonstrates Maison Caron’s ability to embrace a structured digital transformation, delivering a distinctive, connected coffee experience that honors its artisanal roots while addressing the challenges of modern vending operations.
