Région île de france
Design and development of a showcase website to promote the features and download of the Balade Branchée app.
Challenge & Objective:
Two main objectives guided the creation of this portal:
Showcasing and highlighting the richness of the Balade Branchée app
Streamlining the subscription process
The process :
First phase: UX/UI research and design in collaboration with our partner NORDSUD
UX Research:
Analysis and testing of the application to identify key features
Identification of UX patterns suited to a conversion-oriented page
UX Design:
Audit and adaptation of existing content
Creation of high-fidelity wireframes integrating real content
Testing and iteration with internal teams
UI Production:
Enhancement and adaptation of the existing visual identity
Design of a fully responsive UI
Before
No dedicated presentation portal to showcase the app’s features and benefits.
After
Then, the Balade Branchée portal was developed based on the user-tested prototype.
With user feedback integrated, Synako built a complete and intuitive platform that clearly presents the application and encourages downloads from the app stores.
Before
No presentation portal existed to showcase the app’s features and benefits.
After
A responsive portal is available here: https://balade-branchee.fr/
Result & Benefit:
Thanks to Synako, the ONF and the Île-de-France Region are continuing their commitment to a more digital, accessible, and sustainable form of nature tourism.
The Balade Branchée portal promotes and simplifies access to the natural treasures of the Île-de-France region while encouraging responsible mobility through the use of the Balade Branchée mobile app.
