Lusiaves
Definition of a digital platform integrated into the existing information system, accompanied by a benchmarking study of a Product Information Management (PIM) solution.
Challenge & Objective:
To address two main needs:
Support the Lusiaves Group in defining a vision for a global digital platform to enhance the experience of employees, clients, and suppliers.
Prioritize the development of a Digital Product Catalog to centralize product information across all distribution channels.
The process :
Digital Platform
Study and understanding of the group’s business challenges
Definition of key objectives
Development of a detailed blueprint for the target digital platform
Analysis of the existing system and identification of gaps and required initiatives to bridge them
Digital Product Catalog (PIM)
Analysis of the group’s data
Mapping of data flows
Comparison of available solutions and vendor recommendations
Creation of a master plan integrating the PIM (with multiple implementation scenarios)
Prioritization and scheduling of key steps for deployment
Before
No product centralization
The Lusiaves Group is made up of around 20 entities, each offering different ranges of products and services. This forces the marketing teams to manage as many separate product databases.
This results in significant duplicate data entry, loss of time and efficiency — and ultimately, frustration.
No clearly defined processes
The lack of a global view of product catalogs prevents effective management of product data enrichment. This can lead to errors and missing information in product sheets.
As a result, both customer and employee experiences are negatively impacted.
After
A precise action plan
With Synako’s support, the Lusiaves Group now has a clear, actionable roadmap for implementing a Product Information Management (PIM) solution: vendor comparison aligned with requirements, data-flow mapping, data analysis, and a step-by-step deployment plan.
Product enrichment via the digital catalog
Thanks to the assessment and proposed tools, the Marketing team will gain a 360° view of product enrichment across the portfolio. As a result, all channels will be fueled with exhaustive, high-quality product data.
